Application: Graphic Designer / Creative Director · HF Design LLC
I'm Jay Gore, a designer and creative director with award-winning work for Procter & Gamble, Campbell's and Dannon. I design the print that sells the product, run the campaigns that drive demand, and keep vendors, overseas teams and junior designers moving in one direction.
The role, line by line
HF Design is looking for someone who can design beautifully, produce for press, run multichannel marketing, manage vendors and juniors, and keep the paperwork straight. Here's where I've already done each of those.
Years of CPG and packaging-adjacent work built around press deadlines: building mechanicals, prepping files to spec, checking proofs and color, and shipping to printers without surprises. Spec sheets and sample kits are product storytelling; I treat them like the sales tools they are.
Ran a program coordinating 1,600+ facilities and dozens of partners across time zones, with device-agnostic instructions and localized documentation. Clear specs, annotated files and one source of truth keep overseas production from guessing.
Planned and ran campaigns end to end: paid social and search, email sequences, content and landing pages, including one that raised $250K+ after a full mid-flight strategy pivot.
Agency creative direction is project management with taste: concurrent workstreams, hard air dates, fixed budgets. I keep a single tracker, flag risk early, and protect the launch date.
Owned agency and nonprofit budgets end to end: approving vendor and print orders, reconciling invoices, and reporting spend against results.
Built and directed small creative teams: clear briefs, real critique, reusable templates and file standards so juniors ship faster and on-brand.
Google Analytics, ad platform reporting and email metrics used to decide what gets more budget, plus research on competitors, trends and audiences before the first layout.
Built materials sales teams actually use: pitch decks, one-sheets, trade collateral. I worked shoulder to shoulder with the people carrying them into the room.
Selected Work
Brands named, campaigns built and problems solved under real deadlines, each one noted with what it means for HF Design.
Named and built the brand for a next-gen charity uniting animal welfare, environmental justice and the climate crisis, including the name and identity for its annual Full Circle Benefit, launched with a star-studded gala in the Hamptons and since featured in Town & Country.
Annual flagship benefit, now in its 6th year
For HF: naming, identity systems and premium event/showroom collateral that hold up in print and in the room.
See the case study
Created a deforestation-awareness campaign in the Bolivian Amazon, then pivoted the entire media spend overnight into an emergency fundraiser when La Senda Verde, the largest animal sanctuary in South America, was forced into COVID quarantine.
$250K+ raised · 800+ animals saved · donations triple-matched
For HF: paid social, email and content working as one funnel, plus the ability to re-cut a campaign and budget overnight when the market moves.
See the case study
Drafted and executed the roadmap for getting devices into isolated patients' hands: user research with hospitals and nursing homes, an intuitive donation site, facility-specific forms, device-agnostic instructions and data-privacy guidance. Then came the brand and launch of the HIPAA-compliant TeleHome app.
20,000+ devices to 1,600 facilities · 30,000 charging cords
For HF: logistics-heavy coordination across hundreds of partners and vendors, the same discipline sample programs, spec sheets and overseas production runs demand.
See the case study
Led award-winning creative for major agencies on accounts including Procter & Gamble, Campbell's and Dannon: broadcast, brand platforms and integrated campaigns. And yes, a talking sponge or two along the way.
P&G · Campbell's · Dannon · OZY
For HF: consumer-goods rigor: brand guidelines, retail/trade materials, and junior designers art-directed to a single standard.
See the case studyAbout
I've led award-winning creative for big agencies on accounts including Procter & Gamble, Campbell's and Dannon. I founded one of the first social networks for remote workers. Professor Adam Grant and Sam Yagan were my earliest advisors. WeWork threatened to sue me, and Workfrom offered to buy me out.
I took some time off, wrote for HuffPost and Forbes, and had a family. Then I rolled up my sleeves and started my own mission-driven agency, my most rewarding career move so far. Fighting for mangroves and ocean health, saving 800+ quarantined animals at the largest sanctuary in South America, and getting tablets into the hands of isolated hospital patients needing to share parting words is the work I'm proudest of.
Why HF Design: I've spent my career making tactile, material things feel desirable, and flooring is exactly that, a product people choose by touch, light and edge detail. That's a designer's problem. I want to be the person who owns the sample card, the spec sheet, the brochure, the site and the campaign, and makes them all feel like one confident brand.
I'm equally comfortable in InDesign prepping a press file, in Illustrator redrawing a collection mark, in Analytics deciding where next month's budget goes, and on a call walking an overseas vendor through specs.
If I joined HF Design
Days 1–30
Inventory every existing asset: spec sheets, sample cards, brochures, site, social, email. Build one organized, versioned asset library and a template system so nothing is rebuilt from scratch again.
Days 31–60
A practical HF Design guideline: type, color, photography direction, print specs and layout grids for samples, spec sheets and brochures, so overseas teams and vendors deliver right the first time.
Days 61–90
Ship a campaign across site, email, social and paid aimed at dealers, designers and builders, with analytics and SEO in place so we know which collections and channels move product.
Let's talk
I'd welcome the chance to walk your team through print samples, campaign results and how I'd approach the first quarter. References and availability on request.